Shutterfly vs Snapfish Comparison

Even if you've never made a photo book before, chances are you've heard of Shutterfly and Snapfish before. They are two well-known and well-established companies in the photo book space, not to mention in the online photo service industry in general.


Snapfish a division of HP (Hewlett Packard) started its online photo service in 2004. Shutterfly has been around since 1999. Both companies have very similar product offerings including photo books, and a broad range of photo gifts such as calendars, notebooks, mugs, mouse pads, canvas prints, photo enlargements and custom holiday cards, as well as offering photo sharing and photo storage.

Photo Book Offerings

In terms of photo books, Shutterfly and Snapfish both offer square and landscape oriented books ranging from 7 x 5 to 11 x 14 inches. Shutterfly offers a 10 x 10 size that Snapfish does not. Snapfish's standard books can go up to 150 pages while Shutterfly maxes out at 110 pages. Both companies now offer lay flat books, both with a seamless gutter (each set of pages is printed on a continuous sheet that folds in the middle). Both lay flat options offer a much thicker paper than the typical paper you'd find in standard photo books. Snapfish touts that unlike its competitors they do not put a barcode on their premium lay flat books. (Shutterfly has a barcode on their lay flat upgrades, but I'm not sure if that's the case on their premium leather books as well. I will update when I find out.) Snapfish has also added a hinged lay-flat book offering. Notably, while other companies with the hinged lay flat option (i.e. MyPublisher) charges an extra fee for it, Snapfish is throwing the hinged lay flat option in for free. Note that choosing this option will lower page maximums to 90 pages versus 150 pages, but for the bonus of getting a lay flat option for free, that makes Snapfish's prices very competitive. Lay flat photo books are very popular and many folks who try a lay flat book, prefer them to the ones that don't. I don't exclusively make lay flat books, but if I want them to be a little extra special, I do tend to opt for lay flat. For a detailed overview of lay flat options, check out my ultimate lay flat photo book comparison.

Paper Options

In terms of paper options, Snapfish does not offer paper upgrades for their standard books. The paper is listed as a 100lb. archival paper in a semi-gloss finish. Shutterfly's standard paper is 65 lb. glossy paper stock (until more recently, Shutterfly used 100 lb. paper as noted on their website). The numbers may be misleading, as Shutterfly's paper doesn't seem that different now than it was before the change. For standard paper, I found Shutterfly's paper a bit thicker in feel than Snapfish's. The lay flat books from both companies feature an upgraded paper, heavier than the standard paper, with pages that don't crease. Check out my review of Shutterfly's lay flat book here.


In terms of software, both companies started out with fixed templates only, meaning they could not be altered. You merely dragged and dropped photos into the pre-made layouts. More recently however, both companies upgraded their design tools to allow for full customization of layouts. This is a move that many photo book companies have made over the years, allowing customers to have a lot more options. You can still make a quick photo book very easily with both companies, and for those who are new to photo books, both companies' user friendly software is good for the beginner. Both software is online and no download is required to work on your books. If you like to work on your book offline (and sometimes in places that don't have an Internet connection), then these companies won't work for you. (See MyPublisher or Blurb.)

Digital Scrapbooking

Those who are fans of digital scrapbooking may prefer Shutterfly over Snapfish as Shutterfly appears to have more themes, however Snapfish has added some more clip art recently, from well-known crafter Martha Stewart in addition to other updated embellishments. Snapfish also offers some Disney themed photo books featuring popular characters from Cars, Disney Princesses and Jake and the Never Land Pirates. Shutterfly also offers additional themes and backgrounds (some of which require an additional fee), and have a lot of attractive designer pre-made layouts to choose from. By the way if you're looking to make a Disney photo book, I've made several and have some tips to share. You won't want to miss this Disney photo book series.

Print Quality and Construction

As for print quality, both companies have good print quality (comparing their standard books), but Shutterfly's books appear more neatly constructed and more finished overall. Snapfish doesn't have a blank cover page before the printed pages start as Shutterfly does. Additionally, Snapfish's hardcover books are stitched, which some believe make a book sturdier and thus higher quality construction-wise, but it's actually the stitching that to me detracts from the look of the book. I haven't had any issues with my books that are bound by glue, so the lack of stitching is not an important feature for me personally, but I mention it because it may be an important feature for you.

Price Comparisons - Who's Cheaper?

If you're looking for a deal, both companies run frequent promos. Snapfish offers more buy one get one and sometimes buy one get two books promos, so typically, if price is the top concern, Snapfish's prices are normally lower than Shutterfly's. With that said however, Shutterfly often comes out with free book promos and also has its fair share of big discounts on photo books. Shutterfly is also one of the only companies I know of that allow you to "stack" coupon codes. So, for the most part (subject to some limitations) you can keep entering as many coupon codes as is applicable to your order and the discounts can even be taken on top of sale prices. I have even been able to stack a Groupon with another Shutterfly promo which results in some pretty amazing savings. Depending on the project, I often look for the best photo book deal running at the time. You'll find numerous in-depth reviews on my site of both companies' papers and view actual books that I've made under their respective review pages.


If you're trying to make a decision between Shutterfly and Snapfish, you have to decide which factor or factors are most important to you. The company you go with may be dictated by the specs of your particular project. For me personally, I print more photo books with Shutterfly, but for other custom photo gifts, I have found a lot of great deals on items such as personalized notebooks on Snapfish. I also have not tried Snapfish's lay flat books yet and it looks like something worth trying out. Snapfish's free hinged lay flat upgrade is also notable. I'll be sure to provide an update when I give it a go!

This is just a general overview of the two companies and their main similarities and differences. I have written several articles with tons more detail about both companies as you'll see at the bottom of this page. You can also visit Snapfish or Shutterfly directly for more information.

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Quick Specs for Shutterfly vs. SnapfishNew to photo books? Learn the lingo

Book TypeHardcover & SoftcoverHardcover & Softcover
Book ShapeLandscape & SquareLandscape & Square
Types of CoversFull Photo Cover, Fabric, Leather, Suede, Satin, Cloth, Padded, Glossy and Matte optionsFull Photo Cover, Dust Jacket, Die-cut Leather/Linen/Paper, Padded Velvet, Padded Leather
Min/Max Pages20 - 11020 - 150
Paper65 lb glossy acid free, lignin free, archival paper stock (110 lb acid free softcover covers); photo paper (lay flat)100 lb.; 80 lb. (2x3); 140 lb. (seamless lay flat)
BindingProfessionally bound (glued) hardcovers / Perfect bound softcoversProfessionally bound
Lay FlatYesYes
Fully Customizable LayoutsYesYes
Themes100+ themes110+
Layouts/Templates270+ layouts, unlimited with customization80+ (8x11)
Image as BackgroundYesYes
Full Photo CoverYesYes
Customizable SpineYesYes
Full Photo Back CoverYesNo - small photo in box with text
Full Page BleedYesYes
Captions/Fonts30 fonts in 60 colors13 fonts in hex colors
Download or OnlineOnlineOnline
Special Photo ImportingiPhotoFlickr
Share OnlineYesYes
Sell OnlineYes - friends & family may buy; pro galleryNo
LogoYes - on last interior pageYes
Photo Editing in ProgramRotate, Zoom, Red eye, B&W, Color tone, Saturate, Soft focus, Vivid Pics, FadeRotate, Zoom, Brighten, Flip Horiz or Vert, Red Eye, Enhance, B&W, Sepia, Color Tints
Digital Scrapbooking CompatibleYesYes
  See my Shutterfly review. There are 25 photo books available from Shutterfly, with sizes ranging from 7x5 to 12x12. See my Snapfish review. Snapfish offers 13 photo books, ranging in size from 3x2 to 14x11.

Current deals from Shutterfly and Snapfish

Get a Free 8x11 Wall Calendar (NEW customers)


Deal Expires: 9/30/2019

Offer is good for one free 12-month wall calendar (8x11 size) through, mobile-friendly site. Valid only for new Shutterfly customers (those who have never purchased from Shutterfly). Offer cannot be redeemed more than once per account and/or billing address. Taxes, shipping and handling will apply. Customer may add StorytellingTM styles at additional cost. Not valid on other sizes, other products, prepaid plans, prior purchases and purchases made on the Shutterfly apps.

New customers! FREE PHOTO BOOK! 8 x 8 Hardcover Book

Coupon Code: BOOKNEW19

Deal Expires: 9/30/2019

FREE 20-standard page 8x8 hard photo cover photo book through, mobile-friendly site, Shutterfly Photo Story for iPad app or Shutterfly app (photo book offer not available on the Android app. Upgrade option not available on the iPhone app). Valid only on your first purchase from Shutterfly. Free photo book offer will be applied to your order before any code-based %-off promos. Free photo book offer can only be redeemed once per account and/or billing address. Taxes, shipping and handling will apply. Other cover types, additional pages, StorytellingTM styles, etc may be added to the current book for an additional fee. Or apply the current price of a 20-standard page 8x8 hard photo cover photo book (after taking into account any current discounts on toward the purchase of a larger photo book.

Free standard shipping on TinyPrints orders of $10+

Coupon Code: TPSHIP

Deal Expires: 6/30/2019

One free economy and standard shipping on Tiny Prints orders of $10 or more (after any other discounts and before taxes, shipping and handling) shipped within the U.S. only through, our mobile-friendly site or the Shutterfly app. Taxes will apply. See site for more details.

25% off at Shutterfly with code

Coupon Code: 25OFF2019

Deal Expires: 6/30/2019

25% off qualifying merchandise orders through, our mobile-friendly site or Shutterfly apps. Taxes, shipping and handling will apply.

5 FREE Wedding Invitation Samples!

Coupon Code: 5WEDINVITES

NEW Customers: 50 FREE 4 x 6 prints, One FREE Magnet and One FREE set Address Labels!

Coupon Code: Click to sign up!

New Customers Get 50 Free 4x6 Prints, One Free Magnet, and One Free Set of Address Labels! Offer expires 30 calendar days from the time of registration (11:59 P.M. PT). Offer is good for 50 free 4x6 prints, one free magnet and one free set of address labels through or our mobile-friendly site. Promo can only be redeemed once per account and/or billing address. Taxes, shipping and handling will apply. Not valid on other print sizes, glass and stationery magnets, prepaid plans, other products, prior purchases, orders placed for in-store pick up and orders made on the Shutterfly apps.

50 FREE PRINTS! For new customers!

Coupon Code: At Shutterfly site, click on "sign up" at top right.

50 FREE 4 x 6 prints at Shutterfly! Shipping and handling apply.

Shutterfly Special Offers. Save up to 50% on selected items such as photo books, calendars, wall art, photo gifts, and more.

Offers change frequently, so be sure to check back often!

Check out all of Snapfish's latest COUPONS and DEALS here!

Reviews from the blog

Deck the Halls with Your Own Photos - Best Custom Photo Ornaments for the Holidays

Photo Book Girl's Annual Holiday Photo Card Guide Best Deals & Tips 2018

Photo Book Girl's Mother's Day and Father's Day Gift Guide 2018

Q&A: MyPublisher is Closed - Where Should I Print My Photo Books? A Comparison of MyPublisher and Shutterfly

PBG Reader Alert: TinyPrints Moving to Shutterfly June 27, 2017

MyPublisher Closing Down - Your Questions Answered and a Farewell Giveaway

The Ultimate Lay Flat Photo Book Comparison Guide - A Book for Every Budget (Updated 2017)

Make Your Own Personalized ABC Book

How Should I Backup My Photos? Photo Sharing Sites - Part II

Shutterfly Deals of the Day For July 2013

Shutterfly Giveaway Winner Announced Plus More Shutterfly Deals

Shutterfly Giveaway for PhotoBookGirl Readers - $100 Value! (International) ENDED

Shutterfly Lay Flat Photo Book Review 2013 - Valentine's Baby Photo Book Gift

Shutterfly Holiday Card Review 2012

Shutterfly Photo Book Review 2012 Custom Path Update

My Shutterfly Photo Book Review - Hardcover 8x8

My Shutterfly Softcover Photo Book Review

Deck the Halls with Your Own Photos - Best Custom Photo Ornaments for the Holidays

Photo Book Girl's Annual Holiday Photo Card Guide Best Deals & Tips 2018

Photo Book Girl's Mother's Day and Father's Day Gift Guide 2018

The Ultimate Lay Flat Photo Book Comparison Guide - A Book for Every Budget (Updated 2017)

How Should I Backup My Photos? Photo Sharing Sites - Part II

Day 10 - Custom Photo Gifts - Photo Book Girl's Holiday Gift Guide (Updated 2014)

Day 6 Can't Miss Christmas Gift Ideas - Photo Books for the Kids (Updated 2014)

Wedding Proposal Photo Book & Wedding Website: Pre-Wedding Photo Ideas

A Review of Photo Book Printing Companies that I've Used: Blurb vs. MyPublisher vs. Snapfish vs. Mpix

Snapfish vs MyPublisher Review - Make Your Own Affordable Wedding Photo Book - A Bride-to-Bride Guide (with Pictures) Part I

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