Compare MyPublisher vs Shutterfly

2017 Update: MyPublisher will be closing down as of May 8, 2017. Some features previously available on MyPublisher such as hinged lay flat binding is now available on Shutterfly. For more details and an update on whether Shutterfly is a good alternative for MyPublisher fans, be sure to check out my in-depth comparison post.

2013 Update: Shutterfly has bought out MyPublisher. MyPublisher still offers photo books but calendar, card and canvas orders are now directed to Shutterfly.

MyPublisher and Shutterfly are two well-known companies in the photo book industry. MyPublisher began offering photo books in 1995 and in more recent years, added on custom photo cards, calendars, canvas prints and scrapbook pages. Shutterfly was founded four years later. The company currently offers an ever expanding choice of custom photo gifts as well as photo sharing websites.

In terms of photo book offerings, MyPublisher's product line includes both softcover and hardcover landscape oriented photo books. Paper upgrades and lay-flat options are some of the features available. Shutterfly's product line includes softcover and hardcover photo books in square and landscape orientation. Shutterfly also offers two different lay-flat upgrades, hinged binding and a deluxe seamless lay flat binding, as well as a premium photo book line featuring genuine leather starting at $144.99.

In terms of software, MyPublisher's is downloaded while Shutterfly's resides online. Both allow for full-customization of page layouts. Shutterfly's is more digital scrapbooking friendly, featuring a number of attractive pre-made designer themes with lots of clip art and embellishments. MyPublisher's themes in contrast are typically more clean lined. Its themes focus more on photo layouts instead of clip art and additional design elements, so it just depends on your personal taste and type of project you're looking to make. Basically in short, if you're looking for a lot of fancy backgrounds and do-dads Shutterfly is your choice. If you favor clean design with mostly photos and a few captions, either company will work, but streamlined design is more a strength of MyPublisher's.

(Update 10/2013: MyPublisher has just started to offer a selection of clip art, but not as extensive as Shutterfly's.)

In terms of print quality, in my opinion MyPublisher's colors appear more accurate and more vibrant than Shutterfly's and I like having paper options. MyPublisher's deluxe paper is one of my favorites in terms of thickness and finish. With that said however, both companies are very good when it comes to print quality and I print books with both companies on a frequent basis. For me, the choice often comes down to the type of book I'm making. If I happen to see a cute book theme I like, I go with Shutterfly. It's very easy to drag and drop photos into a pre-made Shutterfly template and end up with a very nice photo book. If I want the focus to be on the photos, I choose MyPublisher. Additionally, whichever company is offering a deal is also a factor for me. If you prefer to stick with one company for all your custom photo gift needs (you want to upload your photos once and be able to create lots of different types of photo products), then Shutterfly will probably be the better choice for you as they have a larger product line.

This is intended to be just a general overview. I've written about both Shutterfly and MyPublisher extensively including specific reviews and photos of new features and new products. You'll find links to those reviews at the bottom of this page as well as the latest deals from both companies below.


Book Type	Hardcover & Softcover	Hardcover & Softcover
Book Shape	Landscape	Landscape & Square
Types of Covers	Die Cut Linen or Leather, Dust Jacket, Full Photo Cover	Full Photo Cover, Fabric, Leather, Suede, Satin, Cloth, Padded, Glossy and Matte options
Min/Max Pages	20 - 100	20 - 110
Paper	120 lb. (Classic); 170 lb. (Deluxe); Super Gloss	65 lb glossy acid free, lignin free, archival paper stock (110 lb acid free softcover covers); photo paper (lay flat)
Binding	Hardcover - case bound; Softcover - perfect bound	Professionally bound (glued) hardcovers / Perfect bound softcovers
Lay Flat	Yes	Yes
Fully Customizable Layouts	Yes	Yes
Themes	10	100+ themes
Layouts/Templates	200+	270+ layouts, unlimited with customization
Backgrounds	30+ colors (depends on theme)	Yes
Image as Background	Yes	Yes
Full Photo Cover	Yes	Yes
Customizable Spine	Yes	Yes
Full Photo Back Cover	Yes	Yes
Full Page Bleed	Yes	Yes
Captions/Fonts	Can use your own fonts	30 fonts in 60 colors
Embellishments	Yes	Yes
Mac/PC	Both	Both
Download or Online	Download	Online
Special Photo Importing	No	iPhoto
Share Online	Yes	Yes
Sell Online	No	Yes - friends & family may buy; pro gallery
Collaboration	No	Yes
Logo	Yes (can pay to remove)	Yes - on last interior page
Photo Editing in Program	Rotate, Size, Auto-Enhance	Rotate, Zoom, Red eye, B&W, Color tone, Saturate, Soft focus, Vivid Pics, Fade
Digital Scrapbooking Compatible	No	Yes
	See my MyPublisher review. There are 20 photo books available from MyPublisher, with sizes ranging from 3.5x2.75 to 15x11.5.	See my Shutterfly review. Shutterfly offers 25 photo books, ranging in size from 7x5 to 12x12.

One FREE 8 x 11 Wall Calendar at Shutterfly.com for new customers!

Coupon Code: FREECALNEW

Deal Expires: 12/31/2019

New Customers: One free 12-month wall calendar (8x11 size) through shutterfly.com or mobile-friendly site. Promo can only be redeemed once per account and/or billing address. Taxes, shipping and handling may apply. StorytellingTM styles will incur extra fees. Not valid on other sizes.

New customers! FREE PHOTO BOOK! 8 x 8 Hardcover Book

Coupon Code: FREEBOOKNEW

Deal Expires: 12/31/2019

FREE 20-standard page 8x8 hard photo cover photo book through shutterfly.com, mobile-friendly site, Shutterfly Photo Story for iPad app or Shutterfly app (photo book offer not available on the Android app. Upgrade option not available on the iPhone app). Valid only on your first purchase from Shutterfly. Free photo book offer will be applied to your order before any code-based %-off promos. Free photo book offer can only be redeemed once per account and/or billing address. Taxes, shipping and handling will apply. Other cover types, additional pages, StorytellingTM styles, etc may be added to the current book for an additional fee. Or apply the current price of a 20-standard page 8x8 hard photo cover photo book (after taking into account any current discounts on shutterfly.com) toward the purchase of a larger photo book.

Free standard shipping on TinyPrints orders of $10+

Coupon Code: TPSHIP

Deal Expires: 12/31/2019

Free economy and standard shipping on qualifying Tiny Prints merchandise orders of $10 or more (after any other discounts and before taxes, shipping and handling) shipped within the U.S. only through shutterfly.com/tinyprints or mobile-friendly site. Taxes will apply.

5 FREE Wedding Invitation Samples!

Coupon Code: 5WEDINVITES

NEW Customers: 50 FREE 4 x 6 prints, One FREE Magnet and One FREE set Address Labels!

Coupon Code: Click to sign up!

New Customers Get 50 Free 4x6 Prints, One Free Magnet, and One Free Set of Address Labels! Offer expires 30 calendar days from the time of registration (11:59 P.M. PT). Offer is good for 50 free 4x6 prints, one free magnet and one free set of address labels through shutterfly.com or our mobile-friendly site. Promo can only be redeemed once per account and/or billing address. Taxes, shipping and handling will apply. Not valid on other print sizes, glass and stationery magnets, prepaid plans, other products, prior purchases, orders placed for in-store pick up and orders made on the Shutterfly apps.

50 FREE PRINTS! For new customers!